Google Display Network: Announcing changes to campaign settings

Google Display Network: Announcing changes to campaign settings

This week we're making a minor change to the way Google Display Network campaign settings work. This change will affect campaigns that meet these criteria:

• Are opted in to the Google Display Network
• Are targeting only keywords in at least one ad group
• Have the campaign setting "Relevant pages only on placements, audiences, and topics I manage"

Background

When you set up a Google Display Network campaign, you have two options to choose from:

• (1) Relevant pages across the entire network
• (2) Relevant pages only on placements, audiences, and topics I manage

With option (1), Google automatically places your ad on relevant webpages based on the keywords in your campaign. With option (2), you have greater control over where your ad appears: your ads show on relevant webpages only within specified placements, audiences, or topics.

Currently, if you choose option (2) and only add keywords, your ads aren't eligible to appear. As a result, you receive zero impressions in those ad groups on the Google Display Network.

For example, say that you're selling tennis shoes and using the keywords "sports shoes," "tennis shoes," and "sneakers”. If you're only opted into the Display Network and you've selected "Relevant pages only on placements, audiences, and topics I manage" as your setting, your ads will only appear on specified placements, audiences, or topics. Because you aren’t using any topics, placements, or audiences, your ads won't appear on the Google Display Network.

What's changing?

With the upcoming change, ads with this type of setting conflict will start appearing on relevant pages across the entire Google Network based on your keywords. In the previous example, ads would show on pages about "sports shoes," "tennis shoes," and "sneakers" on the Google Display Network.

If you add a placement, audience, or topic, your ad will continue to appear only on relevant pages within that placement, audience, or topic.

Important: No changes are needed to existing ad groups, as those that meet these criteria will be prevented from appearing on relevant pages across the entire network.

To make these campaign settings clearer, we are also renaming the settings.

We're changing these two options to:

• (1) Show ads on pages that match the broadest targeting method
• (2) Show ads only on pages that match all selected targeting methods

Before	After
“Relevant pages across the entire network”	“Show ads on pages that match the broadest targeting method”
“Relevant pages only on placements, audiences, and topics I manage”	“Show ads only on pages that match all selected targeting methods”

For more information on how to use our campaign settings and targeting methods to control where your ads appear, visit thehelp center.

Posted by Andrew Truong, Inside AdWords crew

courtesy : http://adwords.blogspot.com/

Search Engine Marketing

Search Engine Marketing

Search Engine Marketing (Internet Marketing), also referred to as Search Marketing or SEM, is fast emerging as a powerful online customer acquisition channel. A lot of companies are now taking Search Engine Marketing very seriously because, done well it has a fantastic return on investment, and has tremendous potential over the profits for the small business professionals.

Search Engine Marketing is actually a blend of two core techniques. One is Search Engine Optimisation, also known as SEO or Natural Search or Organic search. The other being Paid Search related known as Pay Per Click management.

Search Engine Optimization: SEO pertains to building and maintaining your website in a manner that would rank it high on search engine results for the keywords that your customers would type to look for your business.

Pay Per Click Management: Unlike SEO, Paid Search is a quick and effective way of getting your website visible in the search engines and directories. Paid Search has picked up tremendous momentum in the recent times and is showing signs of incredible growth in the "marketing spend" for the foreseeable future.

Other Internet Marketing Tactics: As the SEO and PPC, to get web traffic to our website from potential customers, we follow the other internet marketing tactics such as, advertise with Face book,  Affliate Marketing, Forum Postings and all Other important steps that what a web site needed.

Pay Per click - pioneer strategy in Google advertising

Why you need a Pay Per Click(PPC) Campaign

A good PPC solution offers businesses the ability to reach a highly targeted sector of people who are actually looking for their specific product. When customers are actively searching for what you're selling (as opposed to the other way around), the potential for a sale is greatly increased.

PPC also provides a relatively level playing field between advertisers. This is a big plus for the small business owner who is trying to compete with the big corporation.

What PPC Can Do For Your Business

There are several advantages to participating in a pay per click program, including:

- The ability to accurately track how much traffic your ads are generating

- The ability to alter the campaign at any time to increase results

- Exposure to highly targeted audiences that wants what you're selling

- A cost effective way to grab a piece of the market away from larger competitors

HOW WE CAN HELP YOU

  • We’ll determine keywords

Pay Per click advertisements are only as good as the keywords they use. By analyzing user behavior and trends, Fruit Engine will help you determine what keywords should be utilized to maximize the impact of your ads.

• We’ll sign you up with a pay per click account

We will determine which pay per click company suits your business best and we’ll set up the account for you. All you have to do is sit back and watch as your site’s hits continuously increase.

• We’ll create your ads

Fruit Engine will create and develop your ads to make sure that they’ll deliver. To ensure the effectiveness of your ads, we will also ensure that each one of your pay per click advertisements will be linked to the most suitable landing page.

• Campaign management

Using the knowledge and expertise of our Search Engine Marketing specialists, we will suggest and implement pay per click campaign improvements including keywords modifications, bid adjustments and changes to the ads’ title and description.

• Monthly Ranking Report

One good thing about pay per click advertisements is that you can monitor exactly how well they are working. Fruit Engine will help you keep tabs of the success of your ads by regularly sending you the details of their track performance (including the number of ad impressions, clicks, cost-per-click, overall cost and average position) and campaign updates.